Untold Founders
Udaan, founded in 2016 by Amod Malviya, Vaibhav Gupta, and Sujeet Kumar, has transformed India’s B2B e-commerce landscape, connecting small businesses with wholesalers and manufacturers. Valued at over $3.1 billion, Udaan’s story is one of bridging gaps and empowering India’s vast network of SMEs.
The Udaan Vision
The trio, all former Flipkart executives, identified a massive opportunity in India’s fragmented B2B market. Small retailers and wholesalers often struggled with supply chain inefficiencies, limited access to products, and high costs. Udaan was born to address this, offering a platform where businesses could buy and sell goods—from electronics to groceries—at competitive prices, with fast delivery and credit options.
Udaan’s technology-driven approach, including its logistics network and app-based ordering, streamlined trade for millions. By 2025, it has raised over $1.15 billion and serves businesses across 900+ cities, making it one of India’s most successful B2B startups.
The Founders’ Expertise
Amod Malviya, Vaibhav Gupta, and Sujeet Kumar brought complementary skills from their Flipkart days. Malviya, the tech visionary, built Udaan’s robust platform; Gupta, the operations guru, scaled its logistics; and Kumar, the business strategist, drove market expansion. Their shared experience in e-commerce gave Udaan a head start, enabling rapid scaling and investor confidence.
Their focus on trust and transparency—offering verified suppliers and real-time tracking—set Udaan apart in a market rife with inefficiencies.
Impact and Future
Udaan has empowered millions of small businesses, from kirana stores to electronics retailers, to compete in a digital economy. Its credit offerings have been a game-changer for cash-strapped SMEs. However, competition from players like IndiaMART and profitability challenges remain hurdles.
The untold story of Udaan’s founders is one of leveraging expertise to solve real-world problems. Amod Malviya, Vaibhav Gupta, and Sujeet Kumar didn’t just build a platform; they created a lifeline for India’s small businesses. As Udaan grows, it continues to redefine B2B commerce with innovation and scale.